We are here to help the customers to get
their success.
Client Background
One ambitious client who is a plumbing contractor based in California aimed to expand its services into neighboring
states. Within just six months, we turned their vision into a reality.
The Challenge
The main goal was to generate highly convertible various locations across different states.
The Process
We implemented a precise strategy designed to meet the client’s objectives:
1. Geographical Targeting: Utilized existing customer data to identify high-potential locations in different states.
2. TOF Campaign Launch: Initiated a Top of Funnel (TOF) campaign with four distinct ad sets, each targeting
unique audiences in specific states.
3. Tailored Ad Copies: Developed eight customized ad copies, each addressing the specific pain points and
interests of the target audiences in line with state characteristics.
4. Budget Optimization: Started with a daily ad spend of $40 and adjusted the budget allocation for each ad set
based on performance insights.
The Results
Our targeted approach delivered outstanding results within the six-month period:
Low CPL: Achieved a Cost Per Lead (CPL) of $39.79 by the end of the contract.
Ad Set Performance: Two of the four ad sets consistently performed well throughout the testing and optimization phases.
Winning Creatives and Copies: Identified two high-performing creatives and two effective ad copies tailored for each successful ad set.
Scheduled Calls: Generated over 125 scheduled calls from targeted states within six months, demonstrating significant engagement.
Contract Expansion: Impressed with the results, the client decided to extend the contract and expand the target states to ten for the following six months.
This success story highlights the power of our targeted lead generation strategy in driving significant growth for plumbing businesses.
We are here
to help the customers to get
their success.
Client Background
One ambitious client who is a plumbing contractor based in California aimed to expand its services into neighboring
states. Within just six months, we turned their vision into a reality.
The Challenge
The main goal was to generate highly convertible various locations across different states.
The Process
We implemented a precise strategy designed to meet the client’s objectives:
1. Geographical Targeting: Utilized existing customer data to identify high-potential locations in different states.
2. TOF Campaign Launch: Initiated a Top of Funnel (TOF) campaign with four distinct ad sets, each targeting
unique audiences in specific states.
3. Tailored Ad Copies: Developed eight customized ad copies, each addressing the specific pain points and
interests of the target audiences in line with state characteristics.
4. Budget Optimization: Started with a daily ad spend of $40 and adjusted the budget allocation for each ad set
based on performance insights.
The Results
Our targeted approach delivered outstanding results within the six-month period:
Low CPL: Achieved a Cost Per Lead (CPL) of $39.79 by the end of the contract.
Ad Set Performance: Two of the four ad sets consistently performed well throughout the testing and optimization phases.
Winning Creatives and Copies: Identified two high-performing creatives and two effective ad copies tailored for each successful ad set.
Scheduled Calls: Generated over 125 scheduled calls from targeted states within six months, demonstrating significant engagement.
Contract Expansion: Impressed with the results, the client decided to extend the contract and expand the target states to ten for the following six months.
This success story highlights the power of our targeted lead generation strategy in driving significant growth for plumbing businesses.
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